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Chapter 2: Advocacy

Additional resources for this chapter

instructor material

DOI:

10.1891/9780826127389.0002

Authors

  • Luks, Allan
  • Boyce, Keneca

Abstract

Social justice is the foundation for a democratic society and means that all people should have an equal chance to achieve economic, personal, and public success. Social change means that nonprofit organizations do not accept the status quo in the health, education, poverty, and other areas of public concern where they work. The problem in today’s financially uncertain world is that nonprofits have moved away from doing social change advocacy and concentrate more on their own staff, fundraising, and other management issues. This chapter traces the development and evaluation of a training program for present and future nonprofit leaders that combine management and social change skills and knowledge, which allow a nonprofit executive to take on social change challenges. The training considers social change as a part of the daily workload of a nonprofit and so it is integrated into each management course in the curriculum.