Social justice and social change are theoretical orientations and organizing principles to guide action. This chapter explores the “traditional” nonelectronic mechanisms for cultivating donors and surveys the broad range of tools traditionally used to cultivate donors. Successful fundraising requires the connection of the donor’s values and priorities with a nonprofit’s core values, and mission. In general, an individual donor’s contributions typically are unrestricted and can be used for funding an organization’s general operating expenses. The nonprofit sector is supported by four types of funders: government, individuals, foundations, and corporations. Private and corporate foundations’ contributions are typically restricted or directed at covering the expenses of a particular program in an organization’s management portfolio. Managers often justify corporate giving on the basis of its claimed benefits to shareholders; benefits may include goodwill that is created by corporate involvement with charitable causes, which may lead to enhanced employee morale and increased customer loyalty.