Patient experience is articulated as patient-centered care, wherein the patient preferences and values are considered as a core part of their treatment. Patient centeredness is defined as “providing care that is respectful of and responsive to individual patient preferences, needs, and values, and ensuring that patient values guide all clinical decisions.” Over the past several decades, healthcare providers have made substantial strides forward to deliver on this promise. But there is more work to be done. This chapter helps the reader to understand the origins of patient experience metrics and their utility, appreciate how organizations need to be aligned and structured to drive success, consider how innovation can impact the experience of patients and frontline caregivers, and understand the ongoing needs for innovation in experience and specific areas of need.