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5: Expectancy Value

DOI:

10.1891/9780826199058.0005

Abstract

Individuals have beliefs and judgments about their ability to successfully complete an activity or task. In the motivation world, people call these expectations. In addition to expectations, people also have a value system associated with the expectation. Modern versions of expectancy value (EV) are still descendants of Atkinson’s work and are based on achievement performance, persistence, and choice. Within the task-value beliefs there are four components: attainment value, intrinsic (interest enjoyment) value, utility value, and cost. There are emotional components to success and failure or even the expectancy of the two. In addition to the poor performance, people tend to try and avoid making a mistake, quit early, and lose interest rapidly. This pattern, fear of failure leading to performance-avoidance goals, leads to poor adjustment skills and anxiety. Related to the performance and mastery concepts is an implicit theory of intelligence.