This chapter’s purpose is threefold in nature. Its first objective is to fully develop the frame for thinking about, describing, and discussing elder abuse (EA) as a public health problem. This objective is pursued by describing the burden of EA, its societal costs, and the whole of its consequences for public health. The chapter’s second objective is to frame EA as the public’s health problem. This particular reframing effort is explicitly intended to move the public’s perceptions beyond seeing EA as one of many problems confronting society abstractly. The chapter’s final objective is to introduce a third frame within the field of public health itself, characterizing EA as public health’s problem. It argues that EA is a constellation of problematic behaviors that the field of public health must own, contend with, and help eliminate for practical, ethical, and moral reasons.