Racial and ethnic minorities may be represented only seldom in mainstream media, and when they are represented, they may be portrayed along narrow lines that reflect the stereotypes and prejudices of the dominant group. Stereotypes are used to prejudge members of that group rather than to evaluate them on their individual characteristics. Prejudice may often be used to promote a hostile social agenda such as racism, sexism, or religious bigotry. Mass media has incentives to cater most to the dominant and most lucrative group of individuals within a culture. Few issues in media portrayals of ethnic minorities have been as controversial as the portrayal of African Americans. Media tends to reflect the interests of dominant cultural units. Discussions of race and ethnicity and social justice are likely to change both the dominant culture’s views and media portrayals of race.