This chapter explores the key concepts, tools, and strategies for coaching people toward improved health, well-being, and performance using Acceptance and Commitment coaching (AC coaching), a holistic and multi-component coaching version of Acceptance and Commitment Therapy (ACT). AC coaching is a pragmatic form of coaching, underpinned by functional contextualism and relational frame theory. The chapter introduces the ramp model of AC coaching, emphasizing the need for clients to expend effort and take the time to practice (both within and between sessions), and to develop and regularly apply the skills that enable psychological flexibility and improved health, well-being, functioning, quality of life, and flourishing. Coaching theory and practice revolve around helping motivate clients to achieve their values-based goals and live purposeful lives. Coaching theory assumes that clients are whole, functioning people who are looking to improve their lives.