Purpose: This qualitative study investigated maternal views on effective support strategies in the face of breastfeeding difficulties.
Methods: In semistructured interviews, 15 women who had encountered breastfeeding problems reflected on their experiences.
Results: Participants reported that managing breastfeeding problems was complex and that the level of provider competence in addressing these difficulties was variable. Social media emerged as a highly prevalent source of support among women facing breastfeeding problems.
Discussion: Virtual and face-to-face support strategies are compared; implications for providers are reviewed.