This chapter briefly explores the diversity composite of United States colleges and counseling centers (CCC), articulates the standards and requirements of ethics as related to diversity, and provides readers with information and tools for expanded attention to diversity and inclusivity excellence within CCCs. CCCs are required to follow the multicultural ethical guidelines set by the broader psychological community and guidelines specific to college counseling. The results of a multicultural organization include improvement in services, productivity, and education. Fully integrating multicultural competence and diversity and shifting toward a multicultural organization and social justice agency can be a daunting task for which many counseling centers may feel underprepared. The identified areas of competence on the College and University Counseling Center Multicultural Competence Checklist (CUCMCC) include: diversity vision, mission, and values, physical environment, leadership and policy, staffing, performance evaluation, and promotion, training and supervision, professional development, clinical services, and consultation, outreach, and advocacy.