This chapter draws from the literature, professional counseling and education organizations, and their professional experiences to discuss the multi-faceted areas associated with counseling children and adolescents. It also details the evolving requirements to enter the school counseling profession and the standards that guide professional preparation and ongoing professional, ethical practice. Additionally, the chapter explores the challenges associated with balancing multiple roles and the benefits associated with using the literature to engage in the ethical practice of counseling that meets the needs of diverse stakeholders and supports personal well-being and professional excellence. The authors offer this chapter as a resource to counselors-in-training and persons in professional practice to remain engaged in the profession. The authors encourage readers to ponder the convergence of counselor training, professional standards, empathy, advocacy and social justice and wellness on their work, well-being, and contributions to their communities and the profession.