People with disabilities are one of the most stigmatized and marginalized groups in the United States. Traditionally, rehabilitation counselors use a supply-side employment approach to provide employment services for people with disabilities, with a focus on medical, psychological, social, educational, and vocational services to improve functioning, stamina, and job skills of people with disabilities. Demand-side employment, on the other hand, has a focus on workplace culture and disability inclusion practices (and the interaction of employer demands and the environment [e.g., the job economy]) as predictors of high-quality employment outcomes for people with disabilities. This chapter reviews the literature related to demand-side employment approaches to create employment opportunities and improve the quality of employment for people with disabilities. It also discusses employers’ perceptions about hiring people with disabilities. The chapter concludes with a discussion of effective disability inclusion policies, procedures, and practices that increase employment opportunities and quality of employment for people with disabilities.